Duane Rieder has been a successful advertising photographer for twenty years. His career began while in art school, and his business officially opened in 1986.
In that timespan, he has worked not only for local clients, but national and international clients as well. It has allowed him to purchase and renovate Engine House No. 25, an historic landmark located in Lawrenceville. This hundred-year-old firehouse has been converted into a working 12,000 square-foot photography studio. It is in this unique space that he has created award-winning images for clients such as United Airlines, The Discovery Channel, ESPN, Animal Planet, TLC, DeWalt power tools, Nike/Foot Locker, Hawaiian TelCom, UPMC, Nationwide Insurance, Mellon Bank, The Pittsburgh Steelers, The Pittsburgh Pirates, GQ magazine, Bayer Corporation, Vintage Books, and Highmark Blue Cross Blue Shield.
Duane is also currently working on a personal project documenting Major League Baseball. His baseball book is a very rare and intimate glimpse into the world of the big leagues, with personal portraits of Mark McGuire, A-Rod, Vladimir Guerrero, Greg Maddux, Jose Reyes, and Ozzie Smith, just to name a few. This book is in the process of being published nationally.
Even with all of this national exposure, Duane continues to work, invest, and live in Pittsburgh with his wife and two daughters.